For years Big Sean operated on the periphery of hip-hop, after getting his start in an incident that is now shared anecdotally. It was then in 2005 when a young Big Sean proceeded to spit a 16-bar freestyle for Kanye West outside a Detroit radio station that would ultimately lead to his signing two years after the date. The emcee put pen to paper at G.O.O.D Music and subsequently started rubbing shoulders with several valuable collaborators while releasing a series of mixtapes. Shaping a more refined final product with each course of action, Sean managed to tip the scales leading up to 2013 and in the spring with his second full-length album Hall of Fame. A more conceptually-driven product, the LP featured art direction provided by Matthew Williams and DONDA, while collaborators included Nas, Common and Ellie Goulding with production by Hit-Boy, Kanye West and others. In conjunction with the album release, adidas Originals paired with the American artist on a pair of limited Pro Model 2 sneakers.