Business of HYPE With jeffstaple, Episode 20: Yassine Saidi of PUMA
Business of HYPE

Business of HYPE With jeffstaple, Episode 20: Yassine Saidi of PUMA

The global head of Select, PUMA’s lifestyle and collaborations division, details his exciting career path with great advice along the way.

Yassine Saidi Shows off 1/1 BAPE x PUMA Basket Classic
Footwear

Yassine Saidi Shows off 1/1 BAPE x PUMA Basket Classic

Never-before-seen.

Why PUMA Is Destined to Win With Rihanna, The Weeknd and Big Sean
Fashion 

Why PUMA Is Destined to Win With Rihanna, The Weeknd and Big Sean

We talk to PUMA’s Head of Select, Yassine Saidi, on why these aren’t just “collaborations.”

Yassine Saidi of PUMA & Andrew Rogers of McQ Talk PUMA x McQ and the Transition of Designer Footwear Collaborations
Footwear

Yassine Saidi of PUMA & Andrew Rogers of McQ Talk PUMA x McQ and the Transition of Designer Footwear Collaborations

As the line between the sportswear and high fashion brands continues to fade, striking the balance

 
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