hype cog


Vans is an American apparel and footwear brand known for its influence on sports, especially on skateboarding, surf and BMX. Founded by brothers Paul Van Doren and James Van Doren, along with Serge D’Elia and Gordon Lee, the first Vans store was opened in 1966 as “The Van Doren Rubber Company.”

Saint Alfred Takes Us Through Chicago and the Design Process for Its Vans Authentic and Era
Watch Illegal Civilization's Summer Vibes Video for the UNDEFEATED x Vans Vault OG Sk8-Hi LX
Barneys New York Drops an Exclusive Pack of Luxurious Vans
Opening Ceremony's "Qi Pao" Vans Are Back for Round Two
The Vans "Buck Pack" Gives Two of Its Classic Models a Tonal Tan Treatment
Vans Introduces Mesh Versions of the Old Skool at The General
14 Product Drops You Don't Want to Miss This Week
The Pre-Distressed Sneaker Trend Is Crass and Classist
HYPES is a real time popularity metric informing readers of what is trending