With the unfortunate circumstances having taken place in Darfur, the Mighty Mic group has taken it upon themselves to create a campaign surrounding the Darfur Genocide. For the upcoming Mighty Mic Human Rights Awareness Concert later this month, Twelve Bar and their “It’s All Love” approach to their trade were chosen to create a commemorative t-shirt for the event with 100% of all proceeds donated to mobile clinics set up in refugee camps for Darfurian refugees. The t-shirt features Twelve Bar’s iconic heart logo with pictures of Darfurian children seen inside. Mighty Mic represents a 9-day event which will take place at UCLA within the Westwood Campus. The event will be further filled with Genocide Awareness Week and a concert. The group itself was created on the basis of providing social justice and human rights. This year’s concert artists include Ok Go, Zion I, rock & Roll and Rhymefest while the t-shirts will be available for sale exclusively at the concert and through Mighty Mic. For any inquiries please contact firstname.lastname@example.org.
Twelve Bar’s 2008 summer collection has taken a slightly new direction as many brands set to differentiate themselves from one another. Their full fledged collection is highly diverse with products including tees, denim, shorts and cut & sew pieces. A look at their summer t-shirt collection features four styles. Burn Hollywood Burn is inspired by the controversial Public Enemy, Big Daddy Kane and Ice Cube track while Tokyo Love is a testament to Twelve Bar’s undying affection for Tokyo. The collection of tees is capped off with two new designs of their classic heart logo, culminating in their El Guapo and Summer of Love designs.
Twelve Bar founding father Nick Jackson had a sit down with Frontline and offered viewers some insight on the popular brand. The interview touches on the reasoning behind Twelve Bar’s move across the ocean to set up shop in Los Angeles rather then continue their toil in London amidst the rising value of the Pound among other things. Also interesting is to hear Nick’s take on Twelve Bar’s inspirations derived from the USA, versus those of his surroundings. The video can be seen here.