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With an enduring emphasis on sonic-inspired storytelling, the legacy label’s lean into the music zeitgeist is nothing new. From talent-led campaigns to intentionally paired playlists, Gap has always been able to name five songs – but the past year has proven a particular peak in the brand’s bridging of music and fashion.
All of the highlights of Hypebeast’s first Grammy week in Los Angeles for a high-speed seven days.
Rocky continues to expand ‘Don’t Be Dumb,’ along with a myriad of new project announcements from Don Toliver, fakemink, Foggieraw, James Blake, and a new supergroup from Denzel Curry.
