BAIT’s marketing director talks about why comfort will always have a place in footwear.
From a hometown rapper to a homegrown talent, ArrDee speaks on authenticity, style, sneakers and ‘Pier Pressure.’
The Bottom Bunk founder shares his mission to reintegrate former inmates back into society one sneaker at a time.
The London-born-and-bred designer speaks on the sneaker scene, sustainability, and working with adidas.
The fervent Air Max collector speaks about his ‘80s and ‘90s influences, his favorite Air Max Day release this year and more.
The Head of Donda Industrial Design talks about his legacy in sneaker design and redefining the industry with Ye.
Reebok’s Special Projects designer sheds light on unifying narrative and fantasy in his creative process.
YEEZY’s footwear innovation designer speaks on his love for the industry and how he will change it.
The A$AP Mob member on his Harlem upbringing and experiences designing with Reebok.
The founder of Portland’s Ball Was Life vintage shop on how hoops helped mold his adoration for sneakers.
Following his “Life Is Not A Spectator Sport” campaign debut, HYPEBEAST speaks with the grime artist about his love for all things authentic.
Goodhood’s co-founder is a master of understated cool and a voice for authenticity.
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