The Oklahoma City Thunder star confirms his direct creative role in designing his second signature sneaker.
The Oklahoma City Thunder star steps out in an all-orange iteration during NBA media day.
Shai Gilgeous-Alexander’s second signature sneaker will see the transition from Converse to Nike.
Shai Gilgeous-Alexander’s signature silhouette receives a stripped-back white and dream yellow execution.
In an exclusive interview with Hypebeast, the NBA MVP discusses his instinctual approach to fashion and bending traditional dress codes for the new collection.
Coming in “Cheetah,” “Lime” and “Berry.”
The Oklahoma City Thunder superstar transitions from Converse to anchor Nike Basketball’s premier roster.
A running roundup of the moments where golf intersects with fashion, sport, entertainment and culture.
After gifting the squad Rolexes last season, Shai Gilgeous-Alexander leveled up his MVP generosity with AP Royal Oak Offshore Divers, Burberry trench coats, and golf bags.
The 27-year-old superstar guard becomes the 14th player in league history to win the award in consecutive seasons.
As the OKC star battles in the Western Conference Semifinals, his debut signature shoe gets a metallic luxury upgrade.
He adds the trophy to his MVP haul after powering the Oklahoma City Thunder’s 64-18 campaign.