How the Colorado ski town became a culturally catalyzed apex, home to many pop cultural moments, old-money mainstays and trendy pop-ups.
Although graphics and winter sports have largely been reserved for snowboard culture, mountain company Rossignol has applied the popular past time of integrating art and functionality with their latest Seven Artistic Sins Collection (SAS). Enlisting the help from an all-star cast of artists, veterans such as skater Andy Howell, Steve Caballero (Vans Cab), Caia Koopman, Mr. Jago, Andrew Pommier, Will Barras and Squindo are all in participation for the SAS collection. Between the artists, countless skate decks, snowboards, surf boards and album covers have come under their influence. Keeping in line with the theme of sins, each of the artist created designs based on pride, envy, lust, anger, greed, sloth and gluttony.
The skis will debut at the SIA Tradeshow which starts up today and runs until February 1st with a special running going up on Evogear.