After unveiling two clean versions of its Ventilator silhouette earlier this week, here Reebok
After returning last summer in OG form, Reebok’s retro Ventilator has received an apropos update to
As we tail off towards the end of the summer, Reebok unleashes another set of Ventilator models to
Reebok prepares for the Spring/Summer 2014 season ahead with a new “Deep Blue Sea” colorway for the
This fall, Reebok delivers a revamped version of its lightweight Ventilator trainer as a follow-up
The Reebok Ventilator OG emerges anew in a new release with this new royal blue colorway. The retro
On the heels of yet another collaborative release with Reebok, entrepreneur-turned-brand strategist
Boasting a range of 10 iconic and new classic Reebok silhouettes, each one featuring a Marvel
Reebok drops a couple of new releases from their vault of classics including new colorways of
John Maeda is at the forefront of the innovative field of digital media and motion graphics. His impressive resume boasts experience as an artist, graphic designer, computer scientist as well as a current tenure as a professor at the world famous Massachusetts Institute of Technology (MIT). His partnership with Reebok was a perfect fit due to his embodiment of Reebok’s values in individuality and creativity.
Much of Maeda’s designs are derived from mathematical algorithms and programming codes that showcase his ability to cross reference his background in computer science and use it in creating art. Hand written codes seen on the insole are the same codes which create the designs seen on the upper of the Ventilator. In some ways, you could consider Maeda’s designs as a simplification of technology. Creating a more understandable relationship between the overly complex world of technology and art.
The Reebok Ventilator Timetanium will be available only at the RbkCustom site starting November 13th. Price is set at $150 with only 100 pairs in existence.
