For the launch of the Rockwell x Alife x Patta “Rap” Everybody High sneakers, a cool little promotional video was created. The clip shows a neat animation of the shoes plus the release dates. The shoes will be releasing at Patta on April 29th and at Alife on May 3rd.
For those who missed our post about the shoes, you can check it out here.
Rockwell, Alife, and Patta all came together to design the Alife Everybody Mid “Rap”. The colorway of the shoe is very American, mainly blue with white sole and shoelaces and red accents. On the tongue, it writes out the name of all 3 brands, fitting together to form a rectangle. Overall, a very fresh shoe with a clever name and subtle details such as the different shades of blues and alternating colored shoelace holes. The shoe is set to be released on April 29th at Patta Amsterdam with the release party on the same night, and May 3rd at Alife NYC, Alife LA, and Alife Vancouver.
Source: Patta
