Nike

Nike is a major American sportswear and footwear company, based in Portland, Oregon. The Nike legacy began in 1964, when track athlete Philip Knight and his coach Bill Bowerman set up a small business importing Japanese running shoes under the name Blue Ribbon Sports (BRS). Nike sponsors and collaborates with a diverse range of high-profile athletes and sports teams on a global level, with the highly recognized trademarks of "Just Do It" and the Swoosh logo. In addition, Nike is the world's biggest supplier of sportswear and footwear.

Nike Kyrie 6 "Shutter Shades" Nods to an Infamous '00s Fashion Trend
Footwear

Nike Kyrie 6 "Shutter Shades" Nods to an Infamous '00s Fashion Trend

Venetian blinders in footwear form.

Is the Future of Sneaker Authentication Human or Technology?
Footwear 

Is the Future of Sneaker Authentication Human or Technology?

New technology raises the question of whether an algorithm or a trained expert is better at detecting fake kicks.

This Nike LeBron 17 Nods to the Classic Command Force
Footwear

This Nike LeBron 17 Nods to the Classic Command Force

Shoes fit for Billy Hoyle.

Nike Air Force 1 High '07 LV8 3 Amplifies Its Branding
Footwear

Nike Air Force 1 High '07 LV8 3 Amplifies Its Branding

Extra embellishments, all centered around a “White/Black” color scheme.

Odell Beckham Jr.'s Nike Air Max 720 OBJ Slip Appears in Two New Styles
Footwear

Odell Beckham Jr.'s Nike Air Max 720 OBJ Slip Appears in Two New Styles

“University Blue” and “Summit White.”

Nike SNKRS Sends Off March With Extensive Restock
Footwear

Nike SNKRS Sends Off March With Extensive Restock

“Viotech” and “Plum” Dunks, the Air Jordan 1 SB “NYC to Paris,” and possibly more tomorrow.

Nike SB Dunk Low "Blue Fury" Gets Official Look and Release Date
Footwear

Nike SB Dunk Low "Blue Fury" Gets Official Look and Release Date

A ‘Blue’s Clues’-indebted style for the Swoosh’s ever-popular skate sneaker.

The Nike React Presto Arrives In an Immaculate "Platinum Tint" Finish
Footwear

The Nike React Presto Arrives In an Immaculate "Platinum Tint" Finish

Straying away from the usual bright and bold looks.

Jerry Lorenzo Announces Upcoming Release of Nike Air Fear of God Raid "F&F"
Footwear

Jerry Lorenzo Announces Upcoming Release of Nike Air Fear of God Raid "F&F"

Along with another Nike Basketball apparel collection.

The Nike Air Flight Legacy Receives Classic Lakers Makeover
Footwear

The Nike Air Flight Legacy Receives Classic Lakers Makeover

Inspired by popular basketball kicks from the late ’80s.

Load more
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We noticed you are using an ad-blocker

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.