The 2006 pair receives a makeover.
No two pairs will be the same.
The co-founder even gives away his plug on the Roc-A-Fella Air Force 1.
A tribute to James and his famous crew.
Along with a new capsule collection and creative campaign.
The “SBR Challenger Club” celebrates anniversaries for both brands.
Complete with PEACEMINUSONE branding.
Icy soles with the legendary artist’s tag.
Collabs, retros and new colorways galore.
How to properly pair gum and mushroom.
Only a select few were able to get their hands on them.