From v1 to v6: A Short History of the New Balance 990
Footwear 

From v1 to v6: A Short History of the New Balance 990

Charting the 40-year evolution of New Balance’s best-loved sneaker.

A Guide to New Balance's Best Collaborations This Decade
Footwear 

A Guide to New Balance's Best Collaborations This Decade

From Stüssy and Stray Rats to Casablanca and Aries.

mita sneakers Links up With New Balance & Sneakerwolf on the 990v4 “Bouncing Frog”
Footwear

mita sneakers Links up With New Balance & Sneakerwolf on the 990v4 “Bouncing Frog”

Inspired by NB’s Boston roots.

DTLR & Villa Unveil an Exclusive New Balance 990 for Memorial Day
Footwear

DTLR & Villa Unveil an Exclusive New Balance 990 for Memorial Day

Patriotic-themed kicks.

New Balance Dips Its 990v4 in the "North Sea"
Footwear

New Balance Dips Its 990v4 in the "North Sea"

Coming in teal blue with 3M detailing.


New Balance Swathes the 990v4 in Off-White Pigskin Suede
Footwear

New Balance Swathes the 990v4 in Off-White Pigskin Suede

With metallic gold accents spotted throughout.

Basketball Kicks Take the Playoff Stage in This Week's Footwear Drops
Footwear 

Basketball Kicks Take the Playoff Stage in This Week's Footwear Drops

Filled with reworked retros, new models and more.

New Balance's Latest American-Made 990v4 Is a Tribute to the Sneaker's Pedigree
Footwear

New Balance's Latest American-Made 990v4 Is a Tribute to the Sneaker's Pedigree

The “1982” will cost a mere $100 USD.

YCMC Joins New Balance for a $100 Bill Inspired 990v4
Footwear

YCMC Joins New Balance for a $100 Bill Inspired 990v4

Looking back to the 990’s cultural heritage.

New Balance's "Komen Pink" 990v4 Helps Support a Good Cause
Footwear

New Balance's "Komen Pink" 990v4 Helps Support a Good Cause

A new addition to Lace Up for the Cure.

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