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Surpassing Kareem Abdul-Jabbar.
In Sotheby’s inaugural auction with the NBA.
As per NBA Commissioner Adam Silver.
Presented by
NBA
With several fan-favorite activations across the week-long event.
Emphasizing court, community and culture, each design taps into the history and heritage that makes each franchise unique.
Following months of back and forth.
The brand will show up in “unexpected ways” at the league’s marquee events to drive further demand.
Official apparel collaborations with popular teams like Miami Heat, Los Angeles Lakers and more.
Stream the 7-minute doc now.
Designed by Jason of Beverly Hills with two new never-before-seen features.
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