hype cog
mastermind JAPAN

Mastermind Japan

mastermind JAPAN is a fashion label founded by Masaaki Homma in 1997. mastermind JAPAN has been a higher-end brand, mixing quality with its signature skulls and bones logo. Each piece is made in Japan and proudly displays it in the tags, along with a list of names of people that helped create the piece of clothing. mastermind JAPAN produces collaborations and pieces with the likes of Dover Street Market, Stussy, adidas Originals and Bamford Watch Department. Lacking a formal education in fashion, Homma, who previously worked at Yohji Yamamoto, spontaneously decided to launch the label in 1997 at Tokyo Fashion Week. Quickly faced with huge debts as his pieces did not sell. As a last ditch attempt, Homma attended the SEHM joint exhibition in Paris, where a warm reception persuaded him to continue. In his third year in attendance, Homma received a significant order that gave a large cash injection to the brand as well as solidifying its high quality stance. In 2013, Homma decided to stop the brand’s seasonal deliveries, however, continues its collaboration with different big brands.

HBX to Launch Archive Section for Your Chance to Grab Rare One-Of-A-Kind Finds
mastermind JAPAN Teases Its 2017 Fall/Winter Collection
Uncovering the Mystery of mastermind JAPAN
mastermind JAPAN Is Set to Release a Series of Retrospective Books
adidas Gains Ground on Nike and Evens out With Jordan Brand for Market Share Position
A Closer Look at the mastermind JAPAN x BAPE 2017 Spring/Summer Eyewear Collection
BAPE & mastermind JAPAN Tease a Forthcoming 2017 Spring/Summer Eyewear Collection
15 Product Drops You Don't Want to Miss This Week
15 Product Drops You Don't Want to Miss out on This Week


mastermind JAPAN returns for a Spring 2016 collection


Massaki Honma shuts down mastermind JAPAN


Collaborates with French leather goods maker Goyard on a collection


mastermind JAPAN begins to expand to foreign markets; the first expansion appears in Paris


mastermind JAPAN presents its first menswear show in Tokyo’s Harajuku district


Founded by clothing designer Masaaki Honma
HYPES is a real time popularity metric informing readers of what is trending