Levi's FLU
Designed for an active lifestyle, Levi’s FLU applies a technical 3-layer application to create
To the misfortune of many residing outside of Japan, the Levi’s FLU collection is what many
As we slowly approach the months of Summer, brands are starting to release their items made for the warmer weather. This includes the Japanese exclusive line, Levi’s FLU, which recently showcased their latest 2008 Spring/Summer collection on the site, Honeyee. The latest products which remain sporty but fashionable includes Polos, Shirts, Tees, CoolMax Denim Shorts as well as a couple pair of Denim Jeans. If you can read Japanese, you can head over to Honeyee to read the interview with the creative directors behind Levi’s FLU, Takihiro Okazawa (CYCLE, CLS) and Ewan Rey (Playford).
Not quite time to shed the long-sleeve layers in exchange for a tee, Levi’s and their athletically themed FLU collection are set to release a batch of long-sleeved Cool Max waffle shirts. Much like similar materials of breathable nature, the Cool Max composition ensures comfortable wearings. Blue, white and black are available in each style.
Source: Levi’s FLU
For a company that spans many generations, designer Ewan Reynolds could be considered one of the links between the classic company of Levi’s and it’s contemporary stance. As creative co-director of Levi’s FLU and his own line PLAYFORD, Ewan Reynolds has brought to life contemporary versions of wardrobe staple of denim. In an interview with Freshness, Reynolds shares his relationship with denim, his reign at PLAYFORD and the work he did designing the interior of the Levi’s newest ELESCO flagship store. The interview can be seen over at Freshness.
The 150 year old brand, Levi’s, is known for their denim but recently they have ventured into “Challenging Sports” with their Levi’s FLU collection. This line is created in conjunction with Takahiro Okazawa (CLS, CYCLE) and Ewan Reynolds (Playford).
For the first delivery of Levi’s FLU ‘08 Spring/Summer collection, they will be releasing a Mountain Sprong Jacket. This jacket is highly waterproof with water proof zippers and pocket. In addition it features a reflective dot pattern which makes it both functional and visually appealing. The jacket is now available at Elesco for 34,650 Yen.
Elesco
6-4-6 Minami Aoyama, Minato-ku, Tokyo
Tel: 03-6804-6973
Source: Honeyee
The younger and sportier Levi’s FLU collection takes a definitive more leisurely and contemporary approach to their designs. Two new cuts, the 757 and 737 are available with yoke and pocket highlights as well an asymetrical inseam. The 757 is available in a regular wash while the 737 comes in a loose fitting used wash.
Image: Levi’s Store
Forget the denim, Levi’s FLU goes the route of technical fabrics with their Consept Jersey Collection. The zip-up top and pants each possess some rather subtle technical features such as ventilation holes and key ring loops. And of course what is Levi’s with the Red Tab. Available now at Levi’s Store.
The FLU line represents a sub-division of the originators of denim, Levi’s. With a theme revolving around sports culture and streetwear, the FLU division incorporates some more liberal design themes. A preview of their upcoming 2007 Fall Collection includes the Consept L/S Border Tee, Consept L/S Dot Tee and the Loose Fit Monogram Cool Max Chino. Some of FLU’s previous collaborations have included famous Seattle Mariners outfielder Ichiro Suzuki and Japanese football star Hidetoshi Nakata. Available soon on Zozotown.
