Designed for an active lifestyle, Levi’s FLU applies a technical 3-layer application to create
To the misfortune of many residing outside of Japan, the Levi’s FLU collection is what many
As we slowly approach the months of Summer, brands are starting to release their items made for the warmer weather. This includes the Japanese exclusive line, Levi’s FLU, which recently showcased their latest 2008 Spring/Summer collection on the site, Honeyee. The latest products which remain sporty but fashionable includes Polos, Shirts, Tees, CoolMax Denim Shorts as well as a couple pair of Denim Jeans. If you can read Japanese, you can head over to Honeyee to read the interview with the creative directors behind Levi’s FLU, Takihiro Okazawa (CYCLE, CLS) and Ewan Rey (Playford).
Not quite time to shed the long-sleeve layers in exchange for a tee, Levi’s and their athletically themed FLU collection are set to release a batch of long-sleeved Cool Max waffle shirts. Much like similar materials of breathable nature, the Cool Max composition ensures comfortable wearings. Blue, white and black are available in each style.
Source: Levi’s FLU
For a company that spans many generations, designer Ewan Reynolds could be considered one of the links between the classic company of Levi’s and it’s contemporary stance. As creative co-director of Levi’s FLU and his own line PLAYFORD, Ewan Reynolds has brought to life contemporary versions of wardrobe staple of denim. In an interview with Freshness, Reynolds shares his relationship with denim, his reign at PLAYFORD and the work he did designing the interior of the Levi’s newest ELESCO flagship store. The interview can be seen over at Freshness.