At 19 years old, the Spanish prodigy cements his legacy following La Roja’s World Cup victory over Argentina.
Rhinestone Three Stripes, a lenticular badge, and Lamine Yamal in a fictionalized locker room signal that this collection has no interest in playing it straight.
Fans can score exclusive cups featuring soccer legends like David Beckham, Ronaldinho and more.
Street football. 90s nostalgia. The most unlikely all-star cast of 2026. adidas’ ‘Backyard Legends’ World Cup film is five minutes of pure joy — watch it here.
‘I know about football, Benito.’ Timothée Chalamet, Messi, Bad Bunny, and Beckham are all in adidas’ 2026 World Cup campaign — and it’s unironically great.
The cinematic spot stars Kendall Jenner, JENNIE, and Lamine Yamal alongside a reimagined apparel collection.
adidas focuses on the future of football.
Signing to the club until 2031.