The Making of Business of HYPE
Business of HYPE

The Making of Business of HYPE

In this special episode, find out how the Business of HYPE gets made, how to conduct an engaging interview, and much more

jeffstaple and SBTG Team up for Nike Air Force 1 "Pigeon Fury"
Footwear

jeffstaple and SBTG Team up for Nike Air Force 1 "Pigeon Fury"

Limited to 30 pairs, with a retail price of $0 USD.

Joe Freshgoods Feels Like Forrest Gump, Inspiring People Wherever He Goes
Business of HYPE

Joe Freshgoods Feels Like Forrest Gump, Inspiring People Wherever He Goes

Joe discusses becoming the “Hood CNN,” the importance of a slow grind, and why he wants to bring Chicago to the world.

Staple and Timberland Elevate 6-Inch Boot With Side Zip
Footwear

Staple and Timberland Elevate 6-Inch Boot With Side Zip

A seasonal staple — literally.

Alife's Rob Cristofaro and Treis Hill on Being an Originator of Hype
Business of HYPE

Alife's Rob Cristofaro and Treis Hill on Being an Originator of Hype

They discuss the early beginnings, being the testing ground for sneaker drops, overcoming complicated business deals and future plans.


WeWork’s Miguel McKelvey Stopped Chasing Cool and Found Success
Business of HYPE

WeWork’s Miguel McKelvey Stopped Chasing Cool and Found Success

The Co-Founder and Chief Culture Officer of WeWork details the company’s upbringing.

Christina Paik Wants to Inspire You By Staying Offline
Business of HYPE

Christina Paik Wants to Inspire You By Staying Offline

The photographer reflects on her career, details her complex relationship with social media, the importance of mental health and much more.

Liz Beecroft is the Social Worker Changing Stigmas in Streetwear
Business of HYPE

Liz Beecroft is the Social Worker Changing Stigmas in Streetwear

The psychotherapist details her collaboration with Nike and much more.

Mike Cherman, Jeanne Grey and Scott Patt Discuss Working for What You Believe In
Business of HYPE

Mike Cherman, Jeanne Grey and Scott Patt Discuss Working for What You Believe In

Presented by Cole Haan
The three creatives discuss their unique stories of breaking into the industry and how they maintained their success.

Jason Markk Believes Your Energy Invites Opportunity
Business of HYPE

Jason Markk Believes Your Energy Invites Opportunity

He details the “aha” moments, the creation process, growing pains and much more for his sneaker cleaning solution.

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