hype cog


BornxRaised's Spanto & 2Tone Talk Venice Roots, Travelling in Tokyo & More
Gucci Is Interviewing Space Aliens for Its Galactic Model Search
Kendrick Lamar Talks Trump, Tupac, Obama, 'DAMN.' & More
Ryo Kashiwazaki on the Hender Scheme Philosophy, Social Norms and Tokyo Lifestyle
A Delicate Balancing Act: Kris Van Assche on Integrating a New Wave Spirit Into Dior Homme
Boi-1da Shows off His Jordan Collection and Talks About the First Time He Met Drake
J. Cole Opens up About Growing as an Artist and HBO Documentary in New Exclusive Interview
Alexander Wang Talks About His adidas Originals Drop 3 Collection and Model Rocco Ritchie
Vince Staples Calls Kendrick Lamar "The Greatest Rapper Alive Right Now"
Watch Paul Pierce and Kevin Garnett Talk About Their Title Run and Post-Retirement Blues
HYPES is a real time popularity metric informing readers of what is trending