Iceland
The Icelandic performance label kicks off 100 years in business with an immersive exhibition.
It features eight pieces, including Snæfell and Vatnajökull jackets limited to just 99 units each.
From clothes for North Atlantic fishermen to fashion weeks around the world, Hypebeast spoke to the brand’s CEO and co-owner, Helgi Óskarsson, as it celebrates its near century long story.
From a screw-free rocking chair, to a polyurethane wine rack.
Dropping at the end of April.
An ethereal design proposal from the acclaimed Parisian artist.
Heralding “enhanced actual reality without silly-looking headsets.”
86 percent of Iceland’s workforce has now adopted the model.
Filmmaker Joey Helms told HYPEBEAST that he probably pushed it a bit too far.
European locations dominate the top of the list.
The jaw-dropping views are beloved by the likes of Kim Kardashian, Beyoncé and Justin Bieber.
The land of ice and fire captured in breathtaking drone footage.
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