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Hypebeast Cup New York

Meet Full Kit, the Vintage Jersey Bootleggers Rewriting Music Merch
Fashion

Meet Full Kit, the Vintage Jersey Bootleggers Rewriting Music Merch

Ahead of their Hypebeast Cup pop-up, founders Robbie Laing and Vicente Reynoso on building a brand where Cocteau Twins, Militarie Gun, and Fred again.. all live on deadstock soccer kits.
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Mattia Guarnera Finds Meaning in Football's Quietest Moments
Art

Mattia Guarnera Finds Meaning in Football's Quietest Moments

Ahead of Hypebeast Cup New York, the London-based artist reflects on football, identity and the beauty of overlooked moments.
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