hype cog
HUF

Huf

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel in 2002. The label aimed to fuse skateboarding, streetwear and sneaker fashion, and is inspired by vintage American craftsmanship, design and functionality. Before long, the store began producing in-house goods and debuted an apparel line. Hufnagel grew up skateboarding, and became a professional skateboarder at a young age, which allowed him to travel the world -- a period in which he was influenced by the products and lifestyle he wanted to share. He then opened up the first HUF shop in 2002 in San Francisco’s Tenderloin District, which sold hard-to-find goods.

HUF 2013 Fall Arena Collection
HUF x Grenco Science G Pen Personal Vaporizer
HUF 2013 Fall Ramondetta Pro Collection
HUF 2013 Summer Collection
HUF 2013 Summer Headwear Collection
Ride Channel: "Trippin' in Texas" with HUF
HUF x Incase Snap Case for iPhone 5
HUF x IVI 2013 Spring/Summer Standard Sunglasses
HUF Summer 2013 Collection First Delivery
Follow the Signs: HUF Canada in LA Video

2016

Opening of HUF New York City flagship store
Opening of HUF Osaka

2015

Opening of HUF Tokyo
HUF Los Angeles flagship store relaunches

2010

Launch of HUF footwear; HUF skate team is launches

2007

Launch of full inline HUF apparel collection

2002

Opening of HUF San Francisco retail shop
 
HYPES is a real time popularity metric informing readers of what is trending