HOUYHNHNM is a Japanese web magazine specializing in men’s fashion, pop culture, and lifestyle topics, founded in 2004. With Ryo Komuta as its editor-in-chief and Hiroshi Yamamoto as its deputy editor, HOUYHNHNM consists of news, longform features, investigative series, and interviews with brands and consumers, among other forms of content. The brand is operated under parent company Rhino Inc., which also runs contemporary outdoors apparel label White Mountaineering.
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