Reimagining everyday fashion essentials.
This time taking a look into American cinema.
Featuring both runway and exclusive unseen pieces.
Enlisting local musicians, tattoo artists, and athletic trainers to front the campaign.
With Patta introducting new garment dyes, enzyme washes, and changeable taffeta.
First revealed this past February during the FW24 show in Paris.
Campaign photographed by Ian Kenneth Bird and styled by Ian Kenneth Bird.
It’s the “calm before the storm,” Jeffrey said. “It’s joy, it’s colour, it’s Scottish magic, it’s playfulness.”
The campaign features Quinn and friends celebrating her big Diesel day.
Starring Damson Idris, Hunter Schafer, Letitia Wright, Harris Dickinson and Yili Ma.
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