The former Givenchy designer will oversee apparel, footwear and accessories alongside chief visionary officer Travis Scott.
Prioritizing a sale to LVMH, L’Oréal, or EssilorLuxottica, or other similar companies.
A limited-edition “Warm Grey” version is available to pre-order now, with the rest of the collection launching later in the summer.
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EssilorLuxottica was also just announced to be the new owner of Supreme.
While EssilorLuxottica is known for being a global leader in the optical industry, Supreme will remain as a lifestyle apparel brand.