In order to celebrate and promote the upcoming 2008 Olympic in Beijing, Nike stepped up to the plate big time, literally, by projecting images of some of China’s greatest athletes onto the sides of the new CCTV government building in Beijing. Designed by Dutch architect, Rem Koolhaas, the building represents China’s rapid progress and its bright future. Nike chose the perfect medium for this campaign as it showcases China’s athleticism with a very symbolic backdrop.
This past Saturday was the opening of the new HUF store in the Fairfax area in Los Angeles. The store’s decor which includes the plywood blocky furniture is much inspired by Huf’s roots – skateboarding. The store carries only HUF branded products including t-shirts, denim, caps and jackets.
HUF Los Angeles
410 N. Fairfax
Los Angeles, CA 90036
Pharrell Williams has teamed up with furniture designer Domeau & Pérès to create this chair called Perspective. According to Pharrell who designed the chair, Perspective represents the love between a woman and a man. He says,
“I had often wondered what it’s like to truly be in love, not lust for once.. So I decided not to ask what it was like in someone else’s shoes or what it was like to sit in their seat.. I decided to sketch out my own experiment; the perspective chair.”
Perspective will come in several colors with only four chairs per color being sold. If you want to check out the chair in person, you will find it showcased at the Galerie Emmanuel Perrotin in Paris from October 21st 2008 until January 10th 2009.
British automobile maker MINI has teamed up with popular lingerie makers Agent Provocateur. Agent Provocateur’s involvement includes the complete customization of MINI’s most recent model, the Clubman. Aside from aesthetics, the interior has also been replaced to reflect the racy nature of AP. MINI has been on a campaign tear promoting their products over various mediums including team ups with VISONAIRE magazine and Onitsuka Tiger.
Source: Autoblog
The Lacoste 75th anniversary has brought forth an interesting concept from the brand. The brand offers a futuristic look into the world of tennis, 75 years from now which utilizes an array of fictional gadgets and technologies. Lacoste also questions how founder Rene Lacoste would fair in the present day with new age equipment against the likes of Roger Federer and vice versa. The website can be seen at lacoste-future.com.
In anticipation of Tim Walker’s upcoming book release Pictures in June, the innovative retail space Dover Street Market has been overtaken with visually stimulating display. Encompassing Walker’s character, the display showcases the elements which has made Tim Walker such a successful photographer and visual engineer.
From Guy Ritchie’s stunningly produced Take It To The Next Level commercial for Nike, comes adidas’ “Dream Big” ad for the upcoming Euro 2008 Championships. The commercial follows adidas’ core of star studded endorsed players as they hit some of the world’s smallest soccer powers. Three different locations include San Marino, Isles of Sicily (UK) and Andorra. Along each locale, the theme of “Dream Big” resonates deeply with the young up and coming players as the likes of David Beckham, Steven Gerrard, Patrick Vieira, Michael Ballack, Lionel Messi, David Villa, Lukas Podolski and Arjen Robben all feature.
Following up on the well received original Maharishi x Destructo collection featuring Warholian inspired camo print originally seen in 1986 comes a new updated collection. Various colored trucks as well as skate decks produced in conjunction with [PRODUCT] will be available at select retailers in limited quantities. Despite the passing of famed pop artist Andy Warhol, his memory has been long be revisited in various projects.
Luxury German auto-maker, Mercedes-Benz, teamed up with Swiss watchmaker, IWC, to make a very limited and exclusive SL63 AMG. The car has a new white paint finish dubbed designo magno Kashmir, which is a combination of shades of pearl and egg shell color. The car has many special features and additions such as AMG sport seats that are covered with Tobago Brown nappa leather, black logo-emblazoned floor mats, and of course everything else the standard SL63 AMG has to offer. Only 200 cars will be made and the lucky owners of these cars will also receive IWC’s “Grosser Ingenieur” watch.
Source: Autoblog
In a call-out to all stores/boutiques essentially styled by cookie-cutter lifestyle brands such as IKEA, Matt George has revealed the guts of his latest Goodfoot Toronto conquest. The interior features shiny lacquered floors and extensive wood furnishings to create a one of a kind retail experience. This latest spot is currently open for business.
Photos: Ted Power
The recently re-opened Baracuda store is not wasting any time getting back into the swing of things as an upcoming release with skating legend and OG Christian Hosoi features a small run of Hammerhead skate decks in black/black. As an added bonus, each deck will be individually signed. The in-store release will go down on Friday, May 9th at Barracuda as well as online at Barracudashop.com.
Source: SuperTouch
With a penchant for making simple footwear, Camper’s global brand image is reflected in a partnership with German luggage makers Rimowa who has been hard at work effectuating several collaborations ranging from Bape to United Arrows. As part of the Salsa Series from Rimowa, the 60 cm x 45 cm x 25 cm luggage is constructed of Rimowa’s legendary strength and low weight characteristics. A special travel kit is also available for sale. The suggested retail price is $3,499 HKD (approximately $449 USD) for the luggage itself while the travel kit will cost $299 HKD (approximately $38 USD). Available starting May 9th at select Camper stores around Hong Kong.
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