Belief is a New York City-based skate shop and clothing boutique, as well as a lifestyle apparel brand founded by Jimmy Collins and brothers Phil and Raffi Gordon in 2010. Its aim is to enroll the community into a positive and productive lifestyle. Heavily influenced by the New York street culture, Belief reinterprets classic designs such as tees, hoodies, bombers and coach jackets with its bold, typography-heavy graphics. As well as being sold at its boutique (alongside brands such as ONLY NY, 10.Deep and HUF), Belief’s in-house label is also available at over 50 stores worldwide. Belief is home to a ten-strong skate team, and hosts skateboard events and lessons to the surrounding community to foster the local Astoria skateboarding scene.