BELIEF

Belief is a New York City-based skate shop and clothing boutique, as well as a lifestyle apparel brand founded by Jimmy Collins and brothers Phil and Raffi Gordon in 2010. Its aim is to enroll the community into a positive and productive lifestyle. Heavily influenced by the New York street culture, Belief reinterprets classic designs such as tees, hoodies, bombers and coach jackets with its bold, typography-heavy graphics. As well as being sold at its boutique (alongside brands such as ONLY NY, 10.Deep, and HUF), Belief’s in-house label is also available at over 50 stores worldwide. Belief is home to a ten-strong skate team, and hosts skateboard events and lessons to the surrounding community to foster the local Astoria skateboarding scene.

BELIEF Moscow's Pop-Up Celebrates Russian Street Artist Kirill Lebedev (KTO)
Arts

BELIEF Moscow's Pop-Up Celebrates Russian Street Artist Kirill Lebedev (KTO)

In partnership with art gallery NOTFOUND.

Belief Moscow Highlights Everyday Life in 'Specimen' Editorial
Fashion

Belief Moscow Highlights Everyday Life in 'Specimen' Editorial

A bevy of cold weather goods from WTAPS, Cav Empt and more.

Nike's ACG 2017 Collection Takes to Russian Locales in New Belief Editorial
Fashion

Nike's ACG 2017 Collection Takes to Russian Locales in New Belief Editorial

Taking to the streets of Moscow.

Belief 2015 Summer Collection
Fashion

Belief 2015 Summer Collection

Believe in the great outdoors.

Belief 2014 Fall/Winter Lookbook by Humza Deas
Fashion

Belief 2014 Fall/Winter Lookbook by Humza Deas

New York’s own Belief have released their Fall/Winter 2014 lookbook. The lookbook features a strong

Belief 2014 Spring "Busy Earning" Video
Sports

Belief 2014 Spring "Busy Earning" Video

Queens-based skate shop Belief has just unveiled a new clip featuring a couple of its energetic

BELIEF 2013 Holiday Lookbook
Fashion

BELIEF 2013 Holiday Lookbook

For the winter season, New York-based skateboard boutique BELIEF presents its 2013 Holiday

Belief 2013 Summer Collection
Fashion

Belief 2013 Summer Collection

Not just a lifestyle brand, Belief is a New York City skateshop and clothing boutique influenced by

 
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