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Belief is a New York City-based skate shop and clothing boutique, as well as a lifestyle apparel brand founded by Jimmy Collins and brothers Phil and Raffi Gordon in 2010. Its aim is to enroll the community into a positive and productive lifestyle. Heavily influenced by the New York street culture, Belief reinterprets classic designs such as tees, hoodies, bombers and coach jackets with its bold, typography-heavy graphics. As well as being sold at its boutique (alongside brands such as ONLY NY, 10.Deep and HUF), Belief’s in-house label is also available at over 50 stores worldwide. Belief is home to a ten-strong skate team, and hosts skateboard events and lessons to the surrounding community to foster the local Astoria skateboarding scene.

Nike's ACG 2017 Collection Takes to Russian Locales in New Belief Editorial
Belief 2015 Summer Collection
Belief 2014 Fall/Winter Lookbook by Humza Deas
Belief 2014 Spring "Busy Earning" Video
BELIEF 2013 Holiday Lookbook
Belief 2013 Summer Collection
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