BELIEF | HYPEBEAST

Performance

Description

Belief is a New York City-based skate shop and clothing boutique, as well as a lifestyle apparel brand founded by Jimmy Collins and brothers Phil and Raffi Gordon in 2010. Its aim is to enroll the community into a positive and productive lifestyle. Heavily influenced by the New York street culture, Belief reinterprets classic designs such as tees, hoodies, bombers and coach jackets with its bold, typography-heavy graphics. As well as being sold at its boutique (alongside brands such as ONLY NY, 10.Deep, and HUF), Belief’s in-house label is also available at over 50 stores worldwide. Belief is home to a ten-strong skate team, and hosts skateboard events and lessons to the surrounding community to foster the local Astoria skateboarding scene.

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Latest Collections

BELIEF Moscow's Pop-Up Celebrates Russian Street Artist Kirill Lebedev (KTO)

BELIEF Moscow's Pop-Up Celebrates Russian Street Artist Kirill Lebedev (KTO)

In partnership with art gallery NOTFOUND.

By Nicolaus Li/Jul 23, 2020

Jul 23, 2020

1,466 Hypes

Nike's ACG 2017 Collection Takes to Russian Locales in New Belief Editorial

Nike's ACG 2017 Collection Takes to Russian Locales in New Belief Editorial

Taking to the streets of Moscow.

By Robert Patos/May 25, 2017

May 25, 2017

7,862 Hypes

Belief 2015 Summer Collection

Belief 2015 Summer Collection

Believe in the great outdoors.

By Staff/Jul 31, 2015

Jul 31, 2015

10,009 Hypes

Belief 2014 Spring "Busy Earning" Video

Belief 2014 Spring "Busy Earning" Video

Queens-based skate shop Belief has just unveiled a new clip featuring a couple of its energetic

By Josh Davis/May 16, 2014

May 16, 2014

3,505 Hypes

Belief 2013 Summer Collection

Belief 2013 Summer Collection

Not just a lifestyle brand, Belief is a New York City skateshop and clothing boutique influenced by

By Staff/Aug 12, 2013

Aug 12, 2013

6,446 Hypes