Asics

ASICS

Footwear
Founded - September 1, 1949
Headquarter - Kobe, Japan

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Footwear
Founded - September 1, 1949
Headquarter - Kobe, Japan
Mathilde Schöbiz Creates Sneaker Fossils
Arts

Mathilde Schöbiz Creates Sneaker Fossils

For future generations to excavate.

BespokeIND Customizes the ASICS GEL-Lyte III With a Salmon Toe
Footwear

BespokeIND Customizes the ASICS GEL-Lyte III With a Salmon Toe

Complete with fish scale textures.

Asics Drops GEL-Lyte in "Black Aloe"
Footwear

Asics Drops GEL-Lyte in "Black Aloe"

Celebrating 30 years of the classic runner.

Take a Look at BEAMS x ASICS GEL-Mai G-TX
Footwear

Take a Look at BEAMS x ASICS GEL-Mai G-TX

Only available in Asia.

ASICS Drops the New GEL-Lyte V SANZE in Black & Tan
Footwear

ASICS Drops the New GEL-Lyte V SANZE in Black & Tan

Welcoming simple weaving.

This ASICS Gel-Lyte III Received a Custom Off-White™ Makeover
Footwear

This ASICS Gel-Lyte III Received a Custom Off-White™ Makeover

Industrial belt and diagonal stripes included.

ASICS Looks Ahead to Spring 2018 for GEL-Lyte "Grey Cream" Pack
Footwear

ASICS Looks Ahead to Spring 2018 for GEL-Lyte "Grey Cream" Pack

Two tones for two classic styles.

ASICS Transforms the GEL-Mai Into a Knit Mid-Top
Footwear

ASICS Transforms the GEL-Mai Into a Knit Mid-Top

Burgundy and green options.

ASICS Gives the GEL-LYTE an All-Over "Rose Taupe" Makeover
Footwear

ASICS Gives the GEL-LYTE an All-Over "Rose Taupe" Makeover

From upper to outsole.

A Closer Look at the KITH x Moncler ASICS GEL-Lyte III
Footwear

A Closer Look at the KITH x Moncler ASICS GEL-Lyte III

Cold weather fits.
ASICS Unveils Its Limited-Edition 2017 Spring/Summer "JYUNI" Collection
Fashion

ASICS Unveils Its Limited-Edition 2017 Spring/Summer "JYUNI" Collection

Japanese heritage x minimalist design.
ASICS Tiger Debuts an Ultra Cozy Apparel Collection for 2016 Fall
Fashion

ASICS Tiger Debuts an Ultra Cozy Apparel Collection for 2016 Fall

Athletic-inspired gear for autumn.

2014

ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan

2007

Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."

1999

50 years since the funding of Onitsuka Tiger

1977

Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation

1964

Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS

1956

ASICS sponsored the Japanese Olympic team

1949

Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan
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