Enlisting the likes of Declan Rice, Bukayo Saka, Ghetts, Knucks and more for the campaign.
The landmark book, by Dr Clive Nwonka, offers a comprehensive exploration of Arsenal’s connection with Black British identity and culture.
Hypebeast spoke with the club’s marketing director Adam Gardiner to discuss the inspiration behind the new away kit and how community is at the core of each of the team’s endeavors.