Arsenal and Maharishi's New Collaboration Takes Streetwear to the Premier League
Merging Arsenal’s pre-match and travel wear with Maharishi’s utilitarian aesthetic.
Arsenal Football Club is continuing to operate as one of the most culturally-in-touch teams in European football with a brand-new lifestyle collaboration with British streetwear imprint, Maharishi.
The collection combines London-centric streetwear with adidas performance clothing, while also merging pre-match and travel wear with Maharishi’s utilitarian aesthetic. Additionally, Arsenal’s club identity is presented in a new light, creating a unique and modern uniform that also features an adidas GORE-TEX jacket and pants, providing accessibility for active sports and lifestyles.
Highlights from the collaboration come in the form of a new pre-match jersey — comprising an anthem jacket, shorts, and socks — whilst off-pitch designs include a hoodie, T-shirt, and trousers.
Each style takes inspiration from Maharishi’s use of powerful mythological creatures, with garments complemented by detailed embroideries and prints that celebrate Arsenal’s club icons of the cannon as well as a new incarnation of the club mascot, Gunnersaurus.
Meanwhile, the supporting campaign showcases Arsenal and Maharishi’s shared values of togetherness and community whether that’s at home, on the street, or on the pitch, with Arsenal ballers, Declan Rice, Reiss Nelson, Emile Smith Rowe, and Manuela Zinsberger, all making appearances.
You can take a closer look at the new Arsenal x Maharishi collaboration above and it’s available to shop via the official Arsenal website now.
In other fashion news, check out the new limited-edition T-shirt from UK talkshow, Gasworks.
