Alphanumeric
People say your brand dies when you go to Urban. To those, Mike Cherman says: “Enjoy making no money for the rest of your life.”
Taking a pro-active stance towards education and enlightenment, Alphanumeric’s latest societal
Alphanumeric was a brand that stood out amongst the rest some years ago, you could say they
With a wealth of experience behind Alphanumeric who originally set its roots ten years ago, the
With the return of Alphanumeric in full force, here’s a look at their 2008 fall hoodie
In a response to America’s high gas prices, Alphanumeric has designed this thoughtful t-shirt
Cultural innovators Alphanumeric rose from the ashes/came out of retirement to step back into the limelight with the same bold graphics and provocative statements which earned them many accolades at the turn of the century. With a series of experienced people at the helm, this comes as no surprise as their love for cornerstones of culture such as music and knowledge have translated into their design work and branched out into mixtapes. The first deck seen after the jump is the Calculus deck. A monogram of math symbols can be seen. Among their future releases is the Stacks skate deck which despite the 2D nature of photographs in general provides an interesting perspective. Available this holiday 2008.
The latest in the Nike Be True Chronicles are two Dunks released at the early tail end of the huge Nike SB explosion. The first feature includes the Alphanumeric Dunk which comes at no better time with the recent resurgence of the whole A# movement. Aside from detailing the history of the collaboration, an in-depth interview with Alyasha Owerka-Moore can also be viewed. The other Dunk can be thanked for it’s role in the second wave of Dunks, the Low Pro B. This newly engineered Dunk would become the catalyst for many Dunks to come with it’s Air Zoom insole and fat tongue. Check out the Nike Be True Chronicles here.
Typical skateboard deck graphics are screen printed or heat transferred. Alphanumeric went a step further and used a new hi gloss treatment giving the deck an amazing shine effect. Coupled with Alphanumeric’s subtle logo hits and timeless aesthetic, the end product is nothing short of incredible. If this technique has been used before we haven’t seen it, and no this isn’t a slick deck! Available this spring with the re-launch of Alphanumeric.
Within the last few years, Alphanumeric laid dormant until recently as the brand has started up once again. Under the guidance of two well versed individuals in Mirko Mangum and Alyasha Owerka-Moore, a video interview with Curiculum Magazine dishes out the thoughts and directions behind Alphanumeric. View the Part 1 of the interview here.
