Jordan Brand Showcases Limited Air Jordan XXXIV SE "Paris"
Footwear

Jordan Brand Showcases Limited Air Jordan XXXIV SE "Paris"

An exclusive look at the sneakers for the NBA’s first-ever Paris game.
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22,212 Hypes   4 Comments
Nike's "Year of the Rat" Collection Celebrates Chinese New Year With Bold Patterns
Footwear

Nike's "Year of the Rat" Collection Celebrates Chinese New Year With Bold Patterns

Nodding to the brand’s rich history in China by way of Yuxian paper-cutting-inspired graphics.
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15,672 Hypes   1 Comments
Air Jordan 34 PF Receives Bold Pink Highlights in “Chinese New Year” Colorway
Footwear

Air Jordan 34 PF Receives Bold Pink Highlights in “Chinese New Year” Colorway

Equipped with high-tech Eclipse Plate.
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11,383 Hypes   1 Comments
Ninja Goes From Streaming to Shoes in This Week's Best Footwear Drops
Footwear 

Ninja Goes From Streaming to Shoes in This Week's Best Footwear Drops

Alongside high-performance footwear, a new Russell Westbrook signature silhouette, and the re-release of a classic Nike Kobe.
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15,429 Hypes   2 Comments
Jordan Brand Crafts Air Jordan 34 PE for CBA Star Guo Ailun
Footwear

Jordan Brand Crafts Air Jordan 34 PE for CBA Star Guo Ailun

The Chinese basketball star’s second PE in less than a year.
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11,787 Hypes   1 Comments
The Air Jordan 34 Receives a Stark "Eclipse" Colorway
Fashion

The Air Jordan 34 Receives a Stark "Eclipse" Colorway

A classic black and white mix for the high-performance Air Jordan.
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10,269 Hypes   2 Comments
Kanye & Ibn Go Toe-To-Toe With MJ & LeBron in This Week's Best Footwear Drops
Footwear 

Kanye & Ibn Go Toe-To-Toe With MJ & LeBron in This Week's Best Footwear Drops

Alongside collabs from OBJ & Nike, Bodega & New Balance, Helly Hansen & PUMA, and White Mountaineering & adidas.
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12,693 Hypes   0 Comments
The HYPE Report: Highlights from NYFW, Apple's Keynote Event and More
The HYPE Report

The HYPE Report: Highlights from NYFW, Apple's Keynote Event and More

Our Editors also discuss Mercedes-Benz’s copyright battle and the new Air Jordan 34.
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1,902 Hypes   0 Comments
Air Jordan 34 Gets Futuristic "Blue Void" Rendering
Footwear

Air Jordan 34 Gets Futuristic "Blue Void" Rendering

Retro hues atop a progressive silhouette.
By /
18,841 Hypes   2 Comments
Zion Williamson & The Baby Dunk Crew Unveil the Air Jordan 34 in Harlem
Footwear 

Zion Williamson & The Baby Dunk Crew Unveil the Air Jordan 34 in Harlem

The 19-year-old NBA phenom pulled up and surprised the New York City crowd.
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24,526 Hypes   10 Comments
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