Never one to disappoint in the creation of commercials, the greatest tennis player of our
At this year’s Roland Garros French Open, little talked about K-Swiss succeeded in making a big
In celebration of the upcoming UEFA EURO 2008 tournament, one of the event’s largest sponsors, adidas has created some larger than life displays in Switzerland and Austria for their “Dream Big” campaign. At the Zurich train station there is a 17-meter-high huddle of eleven football stars from nine nations, welcoming visitors of the games. The Vienna Prater will be the home of a 42 meter-tall Petr Cech, the Czech player is shown with eight arms symbolizing his goalkeeping abilities. Vienna will also showcase 16 extra-large Football boots; these adidas F50 TUNiT’s will be sporting 16 different colorways inspired by the flags of each participating nation.
Designer Tom Ford’s 2007 perfume campaign was marked by a sexually charged and provocative ad campaign. Carrying over into 2008, Ford’s spring/summer collection has once again enlisted none other then Terry Richardson as the photographer of choice. We can’t help but think that campaign direction detracts slightly from the focus on apparel.
Source: Design Boom
Caution: Not work safe images after the jump.
Crooks & Castles recently put up another billboard on Fairfax after their first one got worn out by weather. This one is definitely attention-getting with their signature Medusa and snakes graphics with the word “Crooks” written in huge letters. Be on the lookout for the billboard if you’re driving around the Los Angeles area, maybe you should avoid looking straight at her in the eyes!
Last month, Nike’s campaign for the all new Hyperdunk basketball shoe kicked off with a campaign featuring the NBA’s 2007/2008 MVP Kobe Bryant leaping over a speeding Aston Martin. Following up on this, Kobe and the Hyperdunk’s latest spot also incorporates the Jackass crew with the backdrop featuring a pool filled with snakes. Of course with the inclusion of Jackass, it’s more then safe to assume there’s some added comedic value involved in the video.
The Lacoste 75th anniversary has brought forth an interesting concept from the brand. The brand offers a futuristic look into the world of tennis, 75 years from now which utilizes an array of fictional gadgets and technologies. Lacoste also questions how founder Rene Lacoste would fair in the present day with new age equipment against the likes of Roger Federer and vice versa. The website can be seen at lacoste-future.com.
From Guy Ritchie’s stunningly produced Take It To The Next Level commercial for Nike, comes adidas’ “Dream Big” ad for the upcoming Euro 2008 Championships. The commercial follows adidas’ core of star studded endorsed players as they hit some of the world’s smallest soccer powers. Three different locations include San Marino, Isles of Sicily (UK) and Andorra. Along each locale, the theme of “Dream Big” resonates deeply with the young up and coming players as the likes of David Beckham, Steven Gerrard, Patrick Vieira, Michael Ballack, Lionel Messi, David Villa, Lukas Podolski and Arjen Robben all feature.
You’re never going to have the misfortune of getting dangled by Cristiano Ronaldo nor finish for a goal off a Cesc Fabregas cross. In fact you’re never going to suit up for Arsenal. However with Nike’s latest commercial, Take It To The Next Level, you have just been given a first hand perspective as you rise to prominence. Being scouted by Arsene Wenger himself, you are soon afforded the opportunity of coming on as a sub in a huge match vs. rivals Manchester United, also for your missed tackle to led to C. Ronaldo scoring a goal. Through the glamor of red carpet events and playing in Europe, this is all met with hard work off the pitch training. Nike has always had a knack for creating great soccer related commercials and this one is no exception.
Here’s the new Jordan commercial which is now broadcasting on TV and on other media outlets like Youtube. In this commercial, Michael Jordan starts off by saying “Maybe It’s My Fault” and leads on with several “Maybes” before telling the watcher that perhaps we’re just making excuses for not being as successful as he was. Even though the commercial was just a commentary, the mood it gave off was inspiring. Another nice piece of work from the folks at Wieden + Kennedy and Jordan Brand.
Earlier today, we showed you the video of Kobe Bryant’s jump over a moving Aston Martin. With all the talk surrounding Nike’s uber impressive Hyperdunk sneaker, it is difficult not to believe in its technology. Many wondered whether it was authentic or not. After all, Los Angeles is within very close proximity to Hollywood. Kobe breaks down the truth before a recent Laker game.
Source: ESPN
As previously shown, Nike unveiled their new shoe for the Beijing Olympics, the Hyperdunk, which will be worn by Kobe and his USA teammates. A video has surfaced showing exactly how efficient these new shoes might become. It looks like Kobe is joined by fellow Laker Ronny Turiaf in a scene where Kobe attempts to jump over an Aston Martin while wearing the Hyperdunk. Whether this is actually Kobe or a stunt double remains to be seen, but from the looks of it these sneakers can definitely take off.
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