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Tres Generaciones Celebrates 50 Years With Star-Studded Event and New Online Platform

Tres Generaciones Celebrates 50 Years With Star-Studded Event and New Online Platform

Featuring performances by Victoria Monét, Immasoul, Joe Kay and more.

The Formula: Marcus Smart Embodies ‘Always Get Up’ Spirit With His Triumphant Return This Season
Sports 

The Formula: Marcus Smart Embodies ‘Always Get Up’ Spirit With His Triumphant Return This Season

Presented by Tres Generaciones
Back on the court, Smart is determined to bring the championship trophy to Boston.

From Lagos to London, Oluola Slawn Is Living Wild
Fashion 

From Lagos to London, Oluola Slawn Is Living Wild

One of the hottest artists in the world opens up to Hypebeast about his meteoric rise.


The Formula: Marcus Smart on Finding Purpose in Pain, Loss and Family
Sports 

The Formula: Marcus Smart on Finding Purpose in Pain, Loss and Family

Presented by Tres Generaciones
The 28-year-old athlete reflects on figures who’ve kept him centered and motivated throughout his career.

Tres Generaciones Celebrated Marcus Smart’s Return to the Court With a Live Viewing Party at HBX New York

Tres Generaciones Celebrated Marcus Smart’s Return to the Court With a Live Viewing Party at HBX New York

Presented by Tres Generaciones
Special guests were invited to watch the Boston Celtics’ season opener against the Philadelphia 76ers.

The Formula: Marcus Smart's Creativity Extends Into Fashion and Philanthropy
Sports 

The Formula: Marcus Smart's Creativity Extends Into Fashion and Philanthropy

Presented by Tres Generaciones
From pre-game rituals to YGC Global, Smart talks leveraging creativity on and off the court.

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