The Formula

The Formula: Marcus Smart Embodies ‘Always Get Up’ Spirit With His Triumphant Return This Season
Sports 

The Formula: Marcus Smart Embodies ‘Always Get Up’ Spirit With His Triumphant Return This Season

Presented by Tres Generaciones
Back on the court, Smart is determined to bring the championship trophy to Boston.

The Formula: Marcus Smart on Finding Purpose in Pain, Loss and Family
Sports 

The Formula: Marcus Smart on Finding Purpose in Pain, Loss and Family

Presented by Tres Generaciones
The 28-year-old athlete reflects on figures who’ve kept him centered and motivated throughout his career.

Tres Generaciones Celebrated Marcus Smart’s Return to the Court With a Live Viewing Party at HBX New York
Events 

Tres Generaciones Celebrated Marcus Smart’s Return to the Court With a Live Viewing Party at HBX New York

Presented by Tres Generaciones
Special guests were invited to watch the Boston Celtics’ season opener against the Philadelphia 76ers.


The Formula: Marcus Smart's Creativity Extends Into Fashion and Philanthropy
Sports 

The Formula: Marcus Smart's Creativity Extends Into Fashion and Philanthropy

Presented by Tres Generaciones
From pre-game rituals to YGC Global, Smart talks leveraging creativity on and off the court.

The Formula: NBA Point Guard Marcus Smart Talks Sweat, Grit and His Journey to Persevere
Sports 

The Formula: NBA Point Guard Marcus Smart Talks Sweat, Grit and His Journey to Persevere

Presented by Tres Generaciones
The Boston Celtics’ Reigning Defensive Player of the Year embodies the makings of a champion.

A Live Viewing Party at HBX Will Chronicle the Career and Legacy of Tres Generaciones’ Newest Brand Ambassador Marcus Smart
Events 

A Live Viewing Party at HBX Will Chronicle the Career and Legacy of Tres Generaciones’ Newest Brand Ambassador Marcus Smart

Presented by Tres Generaciones
HYPEBEAST and Tres Generaciones gear up for “The Formula” series ahead of Smart’s forthcoming season.

 

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