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Announcing 'Hypebeast Magazine #35: The Wavelength Issue' with Cover Stars Kaytranada, Oakley, and Playboi Carti
Fashion

Announcing 'Hypebeast Magazine #35: The Wavelength Issue' with Cover Stars Kaytranada, Oakley, and Playboi Carti

A look inside the latest issue of our print magazine, including the talent lineup and a pre-order link.

Here’s What Went Down at Hyperoom’s FW25 Shanghai Showroom
Fashion 

Here’s What Went Down at Hyperoom’s FW25 Shanghai Showroom

Featuring the latest collections from THUG CLUB, Piet, EGO FETCH and more.

Sport Meets Performance With Oakley's MUZM Eyeshade Re-Release
Fashion

Sport Meets Performance With Oakley's MUZM Eyeshade Re-Release

Remastering its first-ever performance eyewear design.

Oakley x 100 Thieves Connect on Gaming-Focused Eyewear Capsule
Fashion

Oakley x 100 Thieves Connect on Gaming-Focused Eyewear Capsule

Unveiling two pairs of esports-equipped frames.

Oakley SS25 Morphs Into the Next Generation
Fashion

Oakley SS25 Morphs Into the Next Generation

Designed for future humans, each piece is built to morph with the environment.


Oakley and Cinelli Are Making the Ultimate Biker Glasses
Fashion

Oakley and Cinelli Are Making the Ultimate Biker Glasses

The duo’s inaugural collaboration includes two eyewear models: the Latch Panel and Eye Jacket Redux glasses.

Oakley and Jaylen Brown Announce Partnership
Fashion

Oakley and Jaylen Brown Announce Partnership

The Finals MVP will develop products in collaboration with his 741 label and serve as a brand ambassador.

Min Woo Lee Joins Oakley as an Official Ambassador
Golf

Min Woo Lee Joins Oakley as an Official Ambassador

Joining a roster of golfers highlighted by J.R. Smith and Paris Hilinski.

25 Sneaker Releases to Look Forward to in 2025
Footwear 

25 Sneaker Releases to Look Forward to in 2025

Featuring anticipated collaborations, exciting new silhouettes and the return of many fan favorite looks.

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