Portfolio magazine recently presented an interesting look at the progression of New Era. From its roots as a lifestyle cap maker in the 1920s, the brand would eventually secure the licensing for Major League Baseball and its player caps, never relinquishing the license it acquired in the 1930s. The family owned operation has moved along nicely securing a strong profit margin along the way, and choosing a bold goal of doubling the brands sales every 4-5 years. However, with 70 percent of sales coming from MLB licensed team caps, a loss of this license could spell potential disaster for a brand who essentially blew it up when it obliged with Spike Lee’s request for custom Yankee colors back in 1996. However, with many people feeling the crunch of an over saturated collaboration fitted market, what effect if any will this have on New Era’s branding? View the article over at Portfolio.
Ransom from Canada has released their first delivery from their 2008 Spring/Summer Collection. This first drop includes items which suit the warming weather such as lightweight button up shirts and shorts. There’s also a 59Fifty New Era hat as well. Available now at the Ransom shops in Vancouver and Toronto.
Source: Matt George
Orchard Street has looked to the courts for its 2008 spring collection inspiration. Bringing on board local tennis clique Claremont, this collection is unparalleled in its representation of the racket sport. Despite the relatively docile nature of tennis, the mash up with street-inspired Orchard Street yielded an interesting combination. also releasing is a signature logo “Gotham” New Era 59FIFTY. The whole collection including the pieces seen here are currently available through Orchard Street’s online store.
Here we go again. The Hundreds will be releasing another Adam Bomb New Era Fitted for the Springtime. This collection includes two simple colorways as well as two 2-tone colorways for all you color freaks. Both will drop at THSF and THLA tomorrow, Thursday April 10th.
The Hundreds Rosewood7909 Rosewood Ave.Los Angeles, CA
The Hundreds San Francisco585 Post St.San Francisco, CA
Sold Out, Colette’s online shop has received their shipment of Undefeated New Era caps. The black cap has stripes and sponsorship style placement of the logos reminiscent of Tour de France Jerseys. The other 2 of the series of 3 are also striped in brighter multi-colors. Undefeated T’s were onsight as well so make sure to check those out as well.
Supreme has just dropped a new unannounced set of 59FIFTYs. The “Flags” fitted features a simple emblem with 2 flags, utilizing the same design as the “Flags” hoodie released earlier for the S/S 2008 line. These caps are now available in red, white, blue, and black.
Source:Strictly Fitteds
Recon New York has just released “The League” New Era fitted cap. This 59FIFTY sized cap sports a varsity letter S on the front, and a stripe pattern on the under brim. They are available now in Cardinal, Navy, or Black over at the Recon Online Store.
Upper Playground has made it a monthly task of releasing a fresh set of New Era 59FIFTY fitted caps designed by their talented cast of associate artists. Up to the plate for the month of April are Jeremy Fish (SuperFishal), Sam Flores and The Date Farmers. Available for sale through Stone House Digital.
We have previously shown you the t-shirt and Polo shirt offerings from this new label. Today we bring you the New Era caps from their Spring/Summer 2008 collection. There are three in total, two logo driven offerings and one of them using the monkey/worm image that appears on the Polo shirts. Each cap have nice little details and are available now at www.boundlessny.com.
Here’s a selection of caps representing New Era’s April range of releases. The themes range from music inspired releases such as the Music Maker and the Turntable to more retro inspired releases. Available starting April 1st at New Era UK.
A new shipment of Crooks & Castles fitted caps have hit Caliroots. Marked by some clean colorways, two styles include a cusrive Crooks & Castles design while the other one features a new rendition of the Big Link design from the past. Available now in the Caliroots store.
To celebrate Leilow’s upcoming new store opening, the store has teamed up with Surf Line on a New Era 59FIFTY. The two styles are comprised of vintage Hawaiian shirt fabrics as a tribute to Leilow’s Haywain roots. The two colors include faded blue and faded yellow.
Leilow – New Location
1532 Malaloa St.
Honolulu, HI
96814
p: 808.943.9111
EDIT: Surf Line not Surfline
Source: Jules Gayton
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