The Finals MVP will develop products in collaboration with his 741 label and serve as a brand ambassador.
Sources claim that his two-year contract will be worth over $100 million USD.
Featuring Palace, YZY, sacai x WTAPS and more.
Ahead of the 2025 All-Star Weekend.
Marking the start of its extended partnership with NBA, WNBA and NBA G League.
Sending Anthony Davis to the Mavs.
Launching in the coming weeks.
During Paris Menswear Fashion Week and the NBA Paris Games.
The Lakers’ 199-102 victory against the Hawks marks his 563rd 30-point game.
Paying homage to Durant’s time with the Oklahoma City Thunder.
A fitting honor for the Son of Chicago.