The current Japan-exclusive drop features key teams like the Knicks, Lakers and more.
Drawing inspiration from iconic matchups across the decades.
Debuting new graphics for seven key NBA teams.
Confirming the release date and the new, star-studded lineup featuring Kevin Durant, Jaylen Brown and Shai Gilgeous-Alexander.
Off the heels of his inaugural “Believe That.” tour in China, the NBA star gives Hypebeast the scoop on the adidas AE 2.
King James speaks to Hypebeast exclusively on the blueprint for his reign and how the LeBron 23 tells the story of his legacy.
James and Chris Paul are the first active NBA players inducted into the HOF.
Fusing gaming nostalgia with basketball heritage across a lineup of apparel and accessories.
Acquired by Kevin O’Leary.
The jersey retirement ceremony is set for late January 2026.
The pair serves as Edwards’ first footwear collaboration.