Formula 1

IWC Dedicates the Pilot’s Watch Mark XX for Mercedes-AMG Petronas Formula One Team
Fashion

IWC Dedicates the Pilot’s Watch Mark XX for Mercedes-AMG Petronas Formula One Team

To be worn by team members throughout the 2025 F1 season.

Cadillac Is Creating Its Own Engine for Formula 1
Automotive

Cadillac Is Creating Its Own Engine for Formula 1

General Motors announced it is forming a new power units company for the project.

Adidas Announces Multi-Year Partnership With Mercedes-AMG PETRONAS F1 Team
Fashion

Adidas Announces Multi-Year Partnership With Mercedes-AMG PETRONAS F1 Team

Dropping next month.


TAG Heuer Is Now the Official Timekeeper for Formula 1
Watches

TAG Heuer Is Now the Official Timekeeper for Formula 1

Replacing Rolex with its 10-year contract with F1.

Our Favorite Fashion x Auto Projects of 2024
Fashion

Our Favorite Fashion x Auto Projects of 2024

Featuring drops from Aimé Leon Dore x Porsche, Kith x BMW, NIGO x Mercedes-Benz, Lamborghini x Balenciaga and more.

Chivas Regal Fuels Excitement for Scuderia Ferrari HP Partnership
Sports 

Chivas Regal Fuels Excitement for Scuderia Ferrari HP Partnership

Presented by Chivas
As it celebrates the appointment with a party on the track terraces.

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