Paul Rodriguez

Paul Rodriguez

Professional Skateboarder and Co-Founder of Primitive Skateboarding

Profile

Industries
Streetwear
Founded December 31, 1984
Headquarters Tarzana, CA, United States

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Description

Paul “P-Rod” Rodriguez Jr. is a professional street skateboarder and actor, and is the co-owner and co-founder of skate brand Primitive Skateboarding. Born to actor and comedian Paul Rodriguez Sr., Rodriguez received his first skateboard at age 12, and was sponsored by Andy Netkin by age 14. Quickly rising through the skateboarding ranks riding for City Stars at age 16, then Girl Skateboards in 2002. In early 2013, Rodriguez helped skateboarder Danny Way to relaunch skateboard deck brand Plan B with owners Way and Colin McKay, before going on to launch his own skateboard deck company, Primitive Skateboarding in June 2014. During this time he also launched his eighth signature shoe with Nike. Rodriguez eventually departed from Plan B and released a collection of 500 gold-colored skateboard decks, which sold out immediately. After seeing the success of the decks’ sale, Rodriguez partnered with Andy Netkin, founder of skatewear apparel brand Primitive Apparel, and together they conceived the idea for Primitive Skateboards as part of the Primitive business. On April 10, 2014, Rodriguez launched skateboard brand Primitive Skateboarding with Rodriguez as the president of the company and Netkin as the CEO. Rodriguez has stated his idea for the brand initially began in 2012. Since June 2014, Rodriguez has been the investor and owner of a number of skateboard brands: skateboard deck, skate apparel and retail store Primitive, accessory brand Markisa, and skate brand Andale.
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Latest Collections

Nike SB Releases a Snowy White Colorway of the P-Rod 9 Elite
Footwear

Nike SB Releases a Snowy White Colorway of the P-Rod 9 Elite

Topped off with an icy blue outsole.
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2,346 Hypes   0 Comments
Paul Rodriguez Jr. Set to Star in NBC Comedy Series
Entertainment

Paul Rodriguez Jr. Set to Star in NBC Comedy Series

Alongside his dad and Cheech Marin.
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2,656 Hypes   0 Comments
Paul Rodriguez Explains How He Got Sponsored With a Little Help From Then-Skater Van Styles
Sports

Paul Rodriguez Explains How He Got Sponsored With a Little Help From Then-Skater Van Styles

Way before Nike SB.
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2,356 Hypes   0 Comments
Nike SB Unveils a Fully Reflective P-Rod 9 Elite
Footwear

Nike SB Unveils a Fully Reflective P-Rod 9 Elite

Paul Rodriguez’s signature kicks get the “Flash” treatment.
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2,674 Hypes   0 Comments
Paul, Andy and Jubal of Primitive Talk About the Changing Retail Landscape
Fashion 

Paul, Andy and Jubal of Primitive Talk About the Changing Retail Landscape

The brand recently closed its iconic Los Angeles shop to focus on wholesale and e-commerce.
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5,826 Hypes   0 Comments
Primitive and Nixon Link up for Watch Collaboration
Watches

Primitive and Nixon Link up for Watch Collaboration

Presented by Paul Rodriguez.
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3,467 Hypes   0 Comments
'We Are Blood' Exclusive Clip Featuring Paul Rodriguez
Sports

'We Are Blood' Exclusive Clip Featuring Paul Rodriguez

Follow the skaters around the globe in this 4K epic about skateboarding.
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10,269 Hypes   0 Comments
Nike SB Paul Rodriguez 9 Elite
Footwear

Nike SB Paul Rodriguez 9 Elite

P-Rod’s latest signature makes its debut in Elite form.
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14,195 Hypes   0 Comments
Primitive Skateboarding x Nike SB Dunk Low Pro "Primitive"
Footwear

Primitive Skateboarding x Nike SB Dunk Low Pro "Primitive"

Paul Rodriguez and longtime sponsor Nike SB team up to celebrate the rider’s Primitive shop.
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7,324 Hypes   0 Comments
Nike Brings Back Paul Rodriguez's Original SB Signature
Footwear

Nike Brings Back Paul Rodriguez's Original SB Signature

Celebrating 10 years of P-Rod signatures, Paul Rodriguez’s original Nike SB kicks are set for a
By /
1,059 Hypes   0 Comments
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