Maharishi Presents Collaborative Reebok LT Court Hemp
Hardy Blechman
Founder and Creative Director of maharishi
Profile
Description
Hardy Blechman is a British designer and the founder of renowned streetwear brand maharishi. Born in Bournemouth in 1963, Blechman grew up collecting cigarette cards, military medals and Judo belts. After embarking on a “psychedelic journey” during time spent in Southeast Asia during his teens and early twenties, Blechman began working for an Indonesian clothing supplier.
Founding maharishi in 1994 with an accompanying factory in India, Blechman initially set out to challenge the status quo in the fashion industry by making clothes out of hemp. Although this ultimately proved unsuccessful, his side project repurposing surplus industrial and military garments took off. Having pioneered the popular urban warrior look of the ‘90s, Blechman arguable defined the look of the latter half of the ‘90s with his 1995 Snopants design, which won him the title of “Streetwear Designer of the Year” of the British Fashion Council Awards in 2000. Blechman also spent over a decade researching and writing an encyclopedic tome of knowledge on camouflage called DPM: Disruptive Pattern Material, which was published in 2010. Blechman continues to hone his aesthetic and philosophy of “pacifist military design” through maharishi to this day.
Related Profiles
Read More
Latest Collections
Featuring prints of reindeer herders, shamans and agaric mushrooms.
Referencing the USGI extreme cold weather mask.
Including new Raf Simons x Fred Perry and Stone Island Shadow Project.
The brand’s founder also designed the album artwork.
Time out with the “see now buy now” pioneer.
Load More
