The partnership ran an invite-only Hub in the festival’s Artist Village, featuring signature Tequila Don Julio cocktails, tastings, and the brand’s Tequila Don Julio 1942 FIFA World Cup 2026™ limited-edition bottle on display.
The brand’s New York team joins us for a new Shop Talk to discuss essentials for unpredictable NYC weather, the mythos of North Face Purple Label, and why everyone is buying their selvedge denim.