Designer Beate Karlsson was encouraged to make fun of the German sportswear label’s codes, calling out the irony in how seriously people take athletics and fashion.
Alongside a happy-go-lucky music video for the project’s lead track, “Running Wild.”
The Samuel Ross-founded label now belongs to the Frasers-back distribution agency, Four Marketing.
Arriving in two colorways.
Taking over from Jimmy Kimmel, who hosted the ceremony two years in a row.
A luxury home for man’s best friend.
Complemented by ruby red accents.
The track appears on her debut studio album ‘GloRious.’
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