Hypebeast spoke with creative director Chris Gibbs about his approach to brand-building, the importance of contemporary marketing strategies and his latest collection’s young persona.
Taking over an unmarked warehouse in Bushwick, the British artist delivered an explosive mix of fan favorites, unreleased tracks and a tribute to SOPHIE with help from A. G. Cook and George Daniel.
At just 20 years old, Rich Amiri is reveling in his viral fame after ‘Ghetto Fabulous’ cut “ONE CALL” blew up on TikTok. The rapper told Hypebeast more about the album’s making and the evolution of his artistry.