BLUE BLUE JAPAN Breaks Down Its First-Ever Sportswear Collaboration With PUMA in Exclusive Interview
Presented by
PUMA
In an era when collaboration is becoming increasingly common, what makes PUMA’s partnership with a traditional Japanese craft brand so notable?
Titled “We Belong In The Mountains,” the collection is informed by ski patrol teams that sport the brand on the regular.
The signature sneaker is available in both “White/Green” and “Black/White” colorways.
The 10-year contract marks the largest in Major League Baseball history.
The brand’s 10 units will include communal gardens and private swimming pools.
With two new tracks and a feature from Amaarae.
The WearTesters co-founder (AKA Nightwing2303) discusses the lifelong connection to sport provided by shoes, why performance footwear doesn’t have the cultural cachet it used to and more.
His first solo single since February’s ‘Real Cultural Shit.’
The article garnered between 100,000 to 400,000 pageviews almost everyday in the first half of the year.
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