Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Founded 1984
Industries Footwear
Headquarter Portland, OR, United States
The Air Jordan 6 DMP Returns With a Subtle Upgrade
Footwear

The Air Jordan 6 DMP Returns With a Subtle Upgrade

Spiced-up midsole and a Flight Club ‘91 fusion.
20,606 Hypes 24 Comments

The Air Jordan 32 Low Emerges in a Special "Michigan" Colorway
Footwear

The Air Jordan 32 Low Emerges in a Special "Michigan" Colorway

Early prep for March Madness.
1,341 Hypes 0 Comments

Friends & Family Jordan 13s for University of Oregon's Sports Teams Revealed
Footwear

Friends & Family Jordan 13s for University of Oregon's Sports Teams Revealed

One for basketball, the other for football.
3,757 Hypes 1 Comments

Latest Air Jordan 32 Colorways Pay Tribute to His Airness
Footwear

Latest Air Jordan 32 Colorways Pay Tribute to His Airness

Throwback overload.
2,051 Hypes 3 Comments

Take a Closer Look at the OVO x Air Jordan 8
Footwear

Take a Closer Look at the OVO x Air Jordan 8

Continuing Drake’s partnership with Jumpman.
5,287 Hypes 3 Comments

New Air Jordan 3 Relives the 1988 Dunk Contest
Footwear

New Air Jordan 3 Relives the 1988 Dunk Contest

Remember that free-throw line dunk?
14,473 Hypes 15 Comments


New Air Jordan 3 Flyknit Debuts with Release Date
Footwear

New Air Jordan 3 Flyknit Debuts with Release Date

Old school flair with updated tooling.
7,062 Hypes 17 Comments

Nike Introduces New Air Jordan 3 Prototype & Unearths a Tinker Hatfield Sketch
Footwear

Nike Introduces New Air Jordan 3 Prototype & Unearths a Tinker Hatfield Sketch

Accompanied by a surprise AJ3 “Black Cement” release.
31,165 Hypes 34 Comments

Official Images of the Air Jordan 3 "Black Cement" Have Surfaced
Footwear

Official Images of the Air Jordan 3 "Black Cement" Have Surfaced

Dropping on Michael Jordan’s 55th birthday.
13,133 Hypes 27 Comments

Air Jordan 6 Rings Gets Remade In “Black/Hyper Royal”
Footwear

Air Jordan 6 Rings Gets Remade In “Black/Hyper Royal”

Rocking AJ 11 “Space Jam” vibes.
4,182 Hypes 10 Comments

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2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public