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Hiroshi Fujiwara
Founder of fragment design and Musician
Toshiyuki Togashi/HYPEBEAST

Profile
2020 Hypes Score
817,699
Discipline
Fashion , Music , Design
Nationality
Japanese
Honors

Achievement

When he’s not pressing on with his music career, famed fragment design founder Hiroshi Fujiwara is busy working in his lab on what could be the next big thing in sneaker and streetwear culture. The matter of fact is, Fujiwara is always tinkering with multiple ideas and creations at one time so it’s no secret that the Japanese creative is always refining his eye for design.

2020 brought in a host of collaborations for the 56-year-old multihyphenate but it was his work with new footwear that got the most attention amongst fans. After teasing so many samples on social media, it was officially revealed that Jordan Brand and fragment design would team up on an Air Jordan 35, a Jordan Air Cadence and the Air Jordan 3 Retro SP. A collection of apparel goods consisting of graphic hoodies, tees and sweats also coincided with the partnership. If that wasn’t enough, Fujiwara also continued his work with Moncler Genius and even had enough time to release a new retrospective book with publishers, Rizzoli.