@awhitehippy huf can't sell only in-store, they don't have a store.
and if johnny cupcakes is better than huf, then i'm a one legged purple fuckin gorilla
i think huf has everything they would need to run a store, i just don't know why. i mean selling their clothes to other retailers isn't bad, but why stoop so low to selling out to zumiez? like yea you'll gain customers, but you'll also lose customers. people don't like wearing the same things as others, and everyone shops at zumiez so it'll be a drag seeing shirts you own on someone else. At least that's how i feel.
And i'm not necessarily saying Johnny Cupcakes is better than Huf. I just value Johnny Cupcakes principle of a brand than Huf.
The reason the huf line has gotten much broader and included more things than the past is because the closed their stores in order to focus on brand expansion and growth. They had 4 stores I believe, 2 in sf one on Fairfax one in new york. Huf already paid their dues as a small store and brand and started branching.
And on top of that the zumiez huf selection is limited to basic logo tees and snaps, I believe volleys plant life and cut and sew as well as a lot of shirts are limited to brick and mortar stores with the exception of certain actives which get to carry a bigger selection of huf because the took the brand on early and took there expansion into footwear early.
Oh and johnny cupcakes is a pretty bad look in my opinion.